Privacy Policy

The security and privacy of your information are very important to us. The following policies outline the ways ServiceFirst Capital collects, stores, and utilizes personally identifiable information about you. This policy applies to data obtained through our website and any additional vendors or contractors managed by ServiceFirst Capital. We may periodically update this privacy policy as we add new services, so we recommend that you revisit this document periodically to ensure that you understand and agree to our terms.

Data We Collect About You

We collect information from you when you visit our website, register for a ServiceFirst Capital webinar or event, fill out a form to download a report, or engage with our services. This information typically includes your name, email address, job title, employer/affiliation, and industry, but it could also include your mailing address, telephone number, and social media handles. These details are not shared externally with third parties.

Consent to Receive Communications & How to Unsubscribe

By participating in any of our in-person or online events or registering to download reports or publications, you agree to receive relevant communications from us. If at any time you would like to unsubscribe from receiving future emails, click the “unsubscribe” link at the bottom of any of our emails and follow the steps to be removed from our contact list.

Disclosure of Your Information to Third Parties

We will not sell, lease, or give away your personally identifiable information to third parties except for vendors or contractors directly involved in the operations of ServiceFirst Capital, or as explicitly authorized by you.

Security Practices

We use appropriate technical, organizational, and administrative procedures to safeguard your information. Please be advised that no method of transmission over the Internet or electronic storage of data is failsafe. Unauthorized entry or use, hardware or software failure, and other factors may compromise the security of user information at any time. Our email and social media communications routinely contain links to external websites outside of ServiceFirst Capital’s control or ownership, such as news websites. We cannot control the security of information collected by these external websites and advise users to read the privacy policies of each website they visit.

Cookies Policy

By accessing our website or software provided by our third-party vendors, you consent to accept cookies (including other identifiers). These include pieces of text that are stored on your computer or device. ServiceFirst Capital uses cookies and Google Analytics to improve your navigation on our platforms, minimize the need for you to reenter information previously entered on our forms, personalize your messages, and collect statistical information to improve site navigation and provide content of greatest interest to users.

Disclaimer of Warranty and Limitation of Liability

YOUR USE OF THIS SITE IS AT YOUR SOLE RISK, AND ALL INFORMATION, SOFTWARE, PROGRAMS, AND SERVICES ARE PROVIDED “AS IS,” WITH NO WARRANTIES OR GUARANTEES WHATSOEVER. SERVICEFIRST CAPITAL DISCLAIMS, TO THE EXTENT PERMITTED BY LAW, ALL WARRANTIES AND GUARANTEES OF ANY KIND, INCLUDING, BUT NOT LIMITED TO, EXPRESS OR IMPLIED, STATUTORY WARRANTIES OF MERCHANTABILITY AND FITNESS AND NON-INFRINGEMENT OF INTELLECTUAL OR OTHER PROPERTY RIGHTS. SERVICEFIRST CAPITAL PROVIDES NO WARRANTY OR GUARANTEE THAT THIS WEBSITE WILL BE UNINTERRUPTED, SECURE, OR FREE FROM ERRORS. IF YOU DOWNLOAD OR OTHERWISE OBTAIN ANYTHING FROM THIS WEBSITE, YOU WILL BE SOLELY RESPONSIBLE FOR ANY DAMAGES THAT MAY RESULT. IF ANY JURISDICTION DOES NOT ALLOW THE EXCLUSION OF WARRANTIES, THIS MAY NOT APPLY TO YOU.

IN NO EVENT WILL SERVICEFIRST CAPITAL BE LIABLE TO ANY PARTY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, OR CONSEQUENTIAL DAMAGES OF ANY TYPE RELATED TO USE OF THIS WEBSITE, INCLUDING ANY OTHER SITE LINKED TO IT. THIS LIMITATION OF LIABILITY INCLUDES LOST PROFITS, BUSINESS INTERRUPTION, SOFTWARE PROGRAMS, OR DATA, EVEN IF WE WERE ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. THIS WAIVER OF LIABILITY APPLIES TO ANY CAUSE OF ACTION, WHETHER IN CONTRACT, TORT, OR ANY OTHER LEGAL THEORY.

Updates to this Privacy Policy

We regularly review and, if appropriate, update this privacy policy as our services and use of personal data evolve. If we make changes to the way we use your personal data, we will contact you to ask for your consent.

This policy is effective and was last modified as of 2/13/25.